January 1964 was declared the official start of the Youthquake 1960. This was the year of the Beatles, Courreges, Mary Quant, Jean Shrimpton (wearing Mary Quant), the mini skirt, and just about everything cool that manufacturers could hype the hordes of Baby Boomers, who had just decided to put their collective foot down and throw a tantrum in the country in an effort to demand the hip and young fashion. Fortunately, the designers saw dollar signs and gave them what they wanted.
British Invasion and Beatlemania
How important was the music of the Boomers? Well, it was at the height of luxury and air. Boomers still can not draw a decent timeline unless we can associate an event with the launch of a good rock song. Therefore, for all of you who can not or will not remember January 1964, was the month the Beatles released the Beach Boys on the bus and planted a giant Union Jack on every radio station in New England at San Diego.
It was like a rock star decided to move into their spare bedroom. The seriousness of Beatlemania changed the lives of all who were between 10 and 18: The Beatles bubble gum trading cards, lunch boxes Fab Four, Ringo boots, and God knows what else. But it also brought Beatlemania hip fashion based in London to the unwashed masses of teens and preteens lanky American.
