Confirming that sponsorship contracts still have cachet in a recession, "Transformers" star Megan Fox is throwing a seven-figure payday to model Armani underwear and jeans.
The 23-year-old will be the new face of Emporio Armani and Armani Jeans Underwear in 2010, the Milan-based fashion house announced Wednesday.
Most offers of support from celebrities to pay $ 500,000 to $ 2 million for a campaign that has one year, and Fox will do to the top of the range, a person familiar with the deal told The Associated Press. This person was not authorized to comment publicly and spoke on condition of anonymity.
Advertising team of the actress, directors and agents approached Armani several times in recent years to build the relationship. He wore Armani suits at red carpet events and met with the designer Giorgio Armani at the fair in a Armani Privé in Paris this year.
With Victoria Beckham’s contract expires and "Transformers: Revenge of the balloons" Fallen spent $ 800 million in worldwide box office, an agreement finally clicked. Fox also plays a cheerleader possessed in "Jennifer’s Body," which launched in cinemas last month.
Spending on advertising in general has decreased, but the marks are still paying support for deals with celebrities, said Carol Goll, head of global branded entertainment at International Creative Management, the Hollywood talent agency which represented Fox in the supply of Armani.
"There is great interest in celebrity spokespeople," said Goll. "We have not seen a decline in that."
The Agency has also signed important to customers, Beyonce, with General Mills Inc., and Ellen DeGeneres with Cover Girl.
