Jason Wu Flies High
December 10th, 2009
The company is growing by Jason Wu, the young New York-based designer whose name became a household name, while the first lady, Michelle Obama wore a white dress, shoulder to the inaugural ball of President Obama in January year.
“The opening has helped much in terms of outreach activities outside America, being a young brand,” said Wu, the evening of Tuesday, December 8th in New York. “I was in Beijing, and people recognize the brand out there and people recognize the brand in London, Dubai, and is known throughout the world.”
Wu will move to this new larger space in a few weeks, something I never imagined that I would have done when he created his company in this study three years ago.
“When I moved here, I painted the walls is very personal, I was like” this place is so great, I’m not going to overcome this. Then it was over, “he marveled Wu
Production of Wu has also grown exponentially – for example, the 2010 season is the first time, made a pre-fall collection.
“Business is at the stage where we need four seasons of a year to maintain the store inventory,” said Wu. “We have issued three weeks ago and Resort is already sold out of the store.”
Wu was seated at a long table in front of a portfolio of photos LookBook his pre-fall 2010 collection, while exposure of robes lining both sides of the table space unfinished showroom.
“I thought that before the fall was very interesting to do because it’s like a kind of laboratory where the answer to the source of ideas, and explore new ideas for the fall,” said Wu “is a very good station in between.
A model of the house came and went, showing fine detail of the efforts of Wu, is more appreciated in person – gauze flakes that appear delicate feathers, a dress with silver leather cutting with a laser scanning reminiscent of the architecture New York for the Administration Eero Saarinen TWA plane.
Consequently, air travel was the subject of this collection.
“I was looking for 60 and 70 flight attendants of Pan Am and thought it was a race so prestigious,” said Wu. “I thought, this is a great way to show the brilliance of a uniform, and to explore this concept, uniform and travel expenses. When the explosion of spring colors are lush, Pre-Fall would have sophisticated, offering a uniform austerity.”
Wu said his concept for a wrong piece of clothing that looked like two parts: short dresses characterized by a flight attendant, as colleagues Ascot, tweed dress was sewn with leather armor and a black shirt with sequins and connected to a superior.
“Most of the duality of these pieces,” said Wu. “And you know, in terms of feasibility, before the ships fall in mid-May, so buy now and wear real clothes, and time and time is so people do not want to wear thick clothing, so as to create the appearance of layers without layer. There is this feeling of lightness in the pre-fall I thought very important to have. ”
Ultimately, is this kind of business experience that allows Wu to maximize the additional advertising that saw last year or more to push the limits of their creative collections. The result was exactly made more complex and simply beautiful design.
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