One of the advantages of being a designer is that if there is an article of clothing you want but cannot find, you can design yourself.
Such was the case with Rad Hourani in his quest for his version of the perfect everyday shirt, pair of trousers, jacket or cardigan.
"I needed these parts in my closet, but could not find the right way," said Hourani, in presenting its new line secondary Rad by Rad Hourani in New York on Tuesday, July 28. "They are very urban. It is casual with a touch of chicness.
The diffusion line, which consists of seasonless pieces in the spirit of her eponymous collection, launched in November at an affordable price, ranging from $ 100 to $ 400.
Hourani, who launched his eponymous brand in 2007 in favor of a strong, brooding aesthetic, not unlike Rick Owens and Gareth Pugh, with the signatures that include second-skin leather pants with horizontal zippers, jackets adorned asymmetric (as a minimalista motorcycle jacket with no hardware or stiffness), squarish cuts and a lot of layers thinner legs tops.
It is a look that is perfectly adapted to the waifish, androgynous types who populated the runway and the public at the Soho Grand Hotel, where he Hourani 15 new looks.
Hourani silhouettes kept the same, but changed luxury fabrics like cashmere and leather for lightweight fabrics and lined with cotton, rayon, silk and jersey with small amounts of stretching. As with all of its collections, everything is unisex and multifunctional. A cardigan can take several forms, or a dress can also function as a principle. And breaking his usual palette of dark colors, Hourani added some color, like a fire engine red and midnight blue rich.
Hourani said that he had been planning to do a second line from the beginning of his first label, but with a growing sales team for the right time now. "Everyone is asking, why now, during the recession?" He said. "However, our sales have doubled."
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