Juicy Couture, the American clothing label that produced tracksuits sexy, has hired the hip, New York-based designer, Erin Fetherston as its creative consultant and guest designer.
One of Fetherston’s first projects is going to be to reinvent the label’s iconic low-slung, drawstring trackie-pants and zippered, hooded top, which came in pastel-toned velour, fleece or cashmere, and even drew Madonna as a fan. The tracksuit celebrates its 10th birthday following year.
Fetherston, a tall, model-like blonde, who grew up in California, graduated using a BA from Berkeley, and then headed for France, where she studied fashion for three many years at Parsons School of Style Paris She launched her private line there in January 2005, ahead of relocating to New York, in which she is regarded as among the city’s bright young stars.
Championed by the photographer Ellen Von Unwerth, the celebrity crowd who love her naughty-but-nice, boudoir-romantic signature, in organza and chiffon, incorporate Kirsten Dunst, Cameron Diaz, Winona Ryder, Zooey Deschanel, and Anne Hathaway.
Fetherston, who will continue to perform on her own collections, will begin her collaboration with Juicy Couture next month and will be functioning using the team around the resort 2011 collections, and introducing a couple of “limited edition” pieces.
“We are delighted to partner with Erin Fetherston,” mentioned Edgar Huber, president of Juicy Couture. “Not only is she a gifted designer with technical expertise of style craftsmanship, but she has the California roots, trendsetting approach, and individual sense of style to make her a perfect partner for Juicy Couture. I’m confident that her vision will resonate while using millions of Juicy Couture fans across the globe.”
“This is an astounding possibility,” said Fetherston. “It’s quite impressive that Juicy Couture is becoming a global manufacturer in such a short time frame. I’ve usually associated to its fun-loving and contemporary spirit and its distinct pattern point of view.”
Juicy Couture was founded by Pamela Skaist-Levy and Gela Nash-Taylor, the wife of Duran Duran’s John Taylor. Though initially renowned for its tracksuits, which ultimately became a celebrity uniform, the manufacturer has evolved and generates a complete range of clothing and accessories, too as perfumes. The business is now owned by Liz Claiborne. Its London store opened on Bruton Street, from the West End, last October.
